Bee Wallis: The mindset and fitness coach paving the way to women’s wellness

Meet Bee Wallis, the women's mindset and fitness coach helping women rebuild food confidence, breaking free from food guilt and reaching their goals. 

Bee, who works with clients in the UK and internationally as a women's mindset and fitness coach, offers one-on-one custom coaching. 

The coaching, which can be beneficial for anyone, has expertise specialising in those with mental health issues, fertility issues, and eating disorders, and acts as a positive helping hand. 

Bee Wallis, who has been running her business independently, has over five years of hands-on experience in coaching, originally founding her page in 2014, dedicated to her passion for fitness, health and wellbeing. 

Bee often appears as a guest in workplace talks and seminars for all ages and genders, shares and engages in one-on-one clarity calls, aiding action plans to unlock each individual's potential. 

Coaching plans, which are customizable, focus either on mindset—delving into limiting beliefs—or on a combined fitness and mindset basis, incorporating nutrition and personalised workout plans.

Bee, 25, who has a background in psychology, education, and linguistic programming, is currently pursuing further education as a coach. 

Alongside coaching, she has released her own podcast called ‘The ZALA Shift’, which contains over twenty episodes covering topics such as self-sabotage, binge eating explained, cravings, PCOS, and more. 

Zala, often meaning to shine, to glow or to blossom in Slavic terms, bodes well for the curated coaching. 

PCOS (polycystic-ovary-syndrome) is a condition involving symptoms such as irregular periods, excess hair growth, acne, and weight gain, with causes linked to a combination of genetic and environmental factors, and one in ten people with ovaries experiencing the condition—its symptoms are manageable with lifestyle changes and tailored treatment. 

According to an article released by BMC Women’s Health, globally, the number of people living with PCOS rose from 37 million in 1990 to 69 million in 2021.

While there is no cure for PCOS and up to 70% of affected women worldwide remain undiagnosed, a combination of lifestyle choices, medications, and in some cases, surgical procedures can aid in symptoms. 

Bee, who combines fitness and mindset with her psychology background, shared that “I wouldn’t say there are many coaches that have that background in psychology that I do.” 

She added that “Mindset is the underlying and missing piece; often we really focus on external changes—our habits, our nutrition, our workouts—because that feels quite comfortable.”

She explained, “What makes my coaching different and what makes the people I work with different is that they want more.”

Her own journey through grief, education, and struggles with food has helped her form a deep personal connection with clients, enabling her to share and connect with them from firsthand experience.

Bee, who prides herself on building strong relationships with clients, demonstrated this by her body transformations(see below)

She shared: “I’m able to have a really good relationship with everyone.” 

For future clients starting their fitness journey, she said: “You are always guaranteed to get to the point where you want to shut down and pull away—it's your brain’s way of protecting you.”

She added, “The first step is always the hardest; we spend so long getting it in our head about it and all the ‘what ifs’—your brain is always protecting you.” 

The brain, which is hardwired for comfort, promotes safety, social connection and metabolic efficiency.

In her wellness talks and workshops, she emphasises that “We spend so much time at work; if you’re in a workplace environment where you will eventually burn out and become really exhausted, it's going to seep into your personal life.”

To learn more about Zala Coaching or to get involved, visit her on Instagram @beewalliscoach.